Monday, January 24, 2011

Principles that Make a Good Design


Rhythm is what makes this advertisement so attractive. Different colors of the drink create a progressive pattern of rhythm. The use of white as a background helps the colors stand out and be the main focus. The Vitamin water label gains attention by being the only main bold black text.



Dominance is created in this design by the single chip being the only large object on the page. The text that describes the sections of the "food pyramid" are the sub-dominant elements. These elements gain your attention after the chip, yet the text is what makes the advertisement memorable and attractive.

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